Business and marketing plans generally fall into two categories:

  1. plans created for administrative / investor purposes
  2. plans created as working models

In my experience as a writer and business consultant, most companies that produce plans for the sake of satisfying administrative requirements and for investment purposes, seldom use these plans in their day to day activities.

While these plans are obviously necessary and play a vital role in a company, I have developed an additional plan model which is geared to the practical day to day business operations.

With this model, you’ll have a step-by-step, practical to implement and monitor plan that will keep you firmly on track to meet your business goals.

Depending on your particular situation, you may require either both or one of these types of plans.  To discuss your options and find out exactly how I can assist you in this area, please contact me:


  • Skype Contact: jackie_cooper
  • Email:

For more information about various types of business writing including business & marketing plans, check this page.