Is Amazon enabling Counterfeiters?

A Forbes article I  read recently painted a pretty shocking picture of the dangers facing both Amazon sellers and customers from Chinese counterfeiters. What’s the fuss about? Imagine this: you’re entrepreneurial either by choice or necessity. You’re perhaps just starting out or you already have some kind of business, and you’re looking for a way…

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Branding, Buzz Words and B.S.

“Authentic”. “Passionate”. “Dedicated”. “Committed”. The list goes on.  Think of an admirable character trait and some organization, somewhere, is using it as part of their branding campaign. The trouble is that, firstly, most of these words are used indiscriminately without really thinking through all the implications, and secondly, they usually describe attributes that are better…

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Using white papers to improve profitability

Overcoming recessionary mentality and a rocky economy takes extraordinary optimism and a commitment to not just survive, but thrive. It’s a time when you have to get out in front of people more and yet less and less notice is taken of advertising. But you can’t stop advertising otherwise you run the risk of quickly…

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